It’s my favorite time of year – we’re down to the final game of the NFL season and it’s looking like it will be a great game. As a huge UGA fan, I’m of course rooting for Matt Stafford to lead the Rams to victory. As we gear up for the big game, I’ve also been thinking a lot about the fan experience in stadiums and event venues. While having a good view of the field is always important, the fan’s concession and pro shop experience is also critical.