The COVID-19 pandemic affected the retail sector in a variety of ways – from limited store capacity to social distancing rules and more, merchants all over Canada adapted to these very quickly. The crisis also accelerated numerous shifts in consumer behaviours that were already underway. For example, contactless payment has existed in Canada for many years and most consumers were accustomed to paying with their contactless cards. With the increase in transaction amount limits for contactless, and the demand for touchless experiences during the COVID-19 pandemic, the adoption of this payment method has increased further. Another trend that was already underway was the rise of eCommerce. While eCommerce numbers have been consistently rising over the last few years, the pandemic pushed more people to purchase products online. As a result, most consumers embraced online shopping even for items they would have previously preferred to buy in store.